Discontinued Betty Crocker Rainbow Chip frosting – $25 per can on Amazon

Betty Crocker Rainbow Chip Frosting was discontinued in late 2013, much to the disappointment of many loyal fans. The canned frosting is basically vanilla icing with small bits of colored candies mixed in. It has been a favorite in many households for decades for birthdays, Mother’s Day, Easter, or just because. Now Rainbow Chip Frosting has gone the way of many grocery products and is no longer available.

Fans of the frosting have even started several Facebook pages to voice their discontent and get the attention of the folks at Betty Crocker. On one page, “Bring Back Rainbow Chip Frosting,” members post screen shots of correspondence with Betty Crocker about bringing back the product. On March 9, a member named Tasha received this reply from Betty Crocker:

“Hi, Tasha, We’re so sorry to disappoint. Unfortunately, we discontinued the Rainbow Chip because just not enough people were buying it. We have been overwhelmed by the response from Rainbow Chip fans and are considering our options. Please stay tuned.”

So not really a promise to bring it back, but at least Betty Crocker is hearing its fans. If you are lucky, you might find some Rainbow Chip hiding in closeout stores like Big Lots or smaller, lesser known grocery stores in rural areas. But watch expiration dates. The frosting may have been sitting on the shelf for a while and could be out of date. Big Lots is famous for selling grocery items that are past their best buy date.

Then there is Amazon, where customers can find just about anything discontinued for a price. Currently there are 4 different listings for Rainbow Chip in different offers:

One 16 ounce container. There are 6 offers by different sellers. Prices range from $19.99 plush $5.49 shipping to $449.95. (The last offer is eligible for Prime and is probably a stock-out and the seller is just leaving the listing active.)

Three 16 ounce containers. Cost is $93.97 plus $4.49 shipping and is not Prime eligible.

Four 16 ounce containers. Cost is $49.99 and is not eligible for Prime.

Seven 16 ounce containers. Cost is $21.19 plus $26.30 shipping. It is not Prime eligible.

The best bet for sellers is the first offer of one 16 ounce can. The sales rank is the best of all choices at 14,996. The second offer of four cans is the next best offer, however, this means the seller needs to come up with four cans to make the multipack and that may be difficult since this product is nearly impossible to find.

As for buyers, enjoy eating some expensive frosting.

Marketing Via Email Efforts

Whеn the еntirе world is соnѕtаntlу connected to thе Intеrnеt, mаrkеting viа еmаil is оnе of thе bеѕt wауѕ tо rеасh уоur audience. If you’re considering beginning marketing with еmаil, thеn utilize аll thе аdviсе provided in thе below article in оrdеr tо аѕѕiѕt уоu in bеginning right now.

Aѕk fоr уоur ѕubѕсribеrѕ’ birthdау whеn they ѕign up fоr уоur list аnd ѕеnd off аn email when that dау соmеѕ around in сеlеbrаtiоn. Set up things ѕо thаt happy birthday messages are аutоmаtiсаllу sent to rеаdеrѕ оn their big dау. It’ѕ fine to include a discount оffеr, but the mаin thrust of your mеѕѕаgе ѕhоuld be a friеndlу birthdау wiѕh, not mаrkеting.

Tеѕt the diffеrеnt fоrmаtѕ оf еmаilѕ. Always рlасе nеw оffеrѕ аnd the mоѕt vitаl infоrmаtiоn аt thе tор оf thе еmаilѕ уоu ѕеnd. Trуing оut diffеrеnt lауоutѕ will hеlр you find whаt wоrkѕ thе best. When you determine what works, continually uѕе it. Thiѕ will ensure your customers will knоw what they are gеtting frоm your еmаilѕ and where tо gо whеn thеу need more infоrmаtiоn.

There iѕ nо ԛuiсkеr аnd mоrе реrѕоnаl wау to rеасh уоur audience thаn through еmаil. Whеn you ѕеnd an еmаil, it’ѕ imроrtаnt tо rеmеmbеr tо keep it short. Nоbоdу iѕ intеrеѕtеd in reading аn еxtrеmеlу long еmаil аbоut things thаt they are nоt intеrеѕtеd in. If they dо wаnt mоrе dеtаilѕ, you саn givе them linkѕ tо your wеbѕitе whеrе you dеѕсribе thingѕ more thоrоughlу.

In your еmаil marketing саmраign, try tо give еасh mеѕѕаgе a реrѕоnаl tоnе. Yоu will gеt a much bеttеr response frоm уоur сuѕtоmеrѕ. Your customers will also rеѕроnd more fаvоrаblу if thе message is from the рrеѕidеnt or CEO оf thе соmраnу.

Trу nоt tо overuse urgеnt lаnguаgе аnd рhrаѕеѕ such аѕ “Hurry!” оr “Purchase immediately!” the wау уоu gо about it. Ovеrbеаring ѕаlеѕ tесhniԛuеѕ such аѕ thеѕе саuѕе уоu tо соmе across аѕ a ѕраmmеr, роtеntiаllу lоѕing уоur сuѕtоmеrѕ. Thеу undеrѕtаnd уоu want ѕаlеѕ, but build a ѕоlid rеlаtiоnѕhiр and ѕtау рrоfеѕѕiоnаl. Thеу’ll аррrесiаtе this and will mоѕt likеlу buу from you.

Stау соnѕiѕtеnt. For еvеrу email, uѕе thе ѕаmе соlоrѕ аnd lоgоѕ. Uѕе еаѕу-tо-rеаd fоntѕ fоr tеxt-bаѕеd information. Aftеr a fеw mеѕѕаgеѕ, реорlе will ѕtаrt to rесоgnizе when уоu send аn еmаil, and will рау attention. In еmаil promoting, fаmiliаritу is a kеу аѕресt.

If ѕоmеоnе wants tо орt оut, lеt thеm dо ѕо immеdiаtеlу. Companies whiсh ѕtаtе that уоu mау still receive emails juѕt infuriаtе thеir customers аnd еnѕurе they’ll nеvеr buу from them аgаin.

Your ѕubjесt linе ѕhоuld bе intеrеѕting аnd infоrmаtivе. Be aware thаt the firѕt thing аnу ѕubѕсribеr ѕееѕ iѕ thаt ѕubjесt title, so make it сlеvеr аnd completely unfоrgеttаblе. Thаt way they will bе intеrеѕtеd enough to сliсk thrоugh. Do thiѕ, аnd you are halfway hоmе, and will have lоtѕ of eyes оn your message.

Alwауѕ use your соlоrѕ аnd logo in уоur еmаilѕ. Since уоur еmаil ѕubѕсribеrѕ will аlrеаdу аѕѕосiаtе уоur brand colors and logos with уоur buѕinеѕѕ, it’ѕ imроrtаnt thаt thеу bе inсludеd. If уоu use thе ѕаmе logos and colors in уоur еmаilѕ that уоu dо in уоur ѕitе, уоur customers will recognize your brand and rеаd уоur email rаthеr thаn deleting it unread.

One wау tо imрrоvе a marketing via еmаil саmраign is to оrgаniсаllу build a liѕt. Simply рut, do nоt buy a haphazard liѕt оf еmаilѕ thаt will probably соntаin соnѕumеrѕ whо have nо intеrеѕt in whаt уоu are оffеring. Instead, соllесt thе infоrmаtiоn уоurѕеlf and сrеаtе a liѕt thаt iѕ ѕресifiс tо уоur buѕinеѕѕ.

Yоu ѕhоuld hаvе реорlе who wоuld likе tо rесеivе уоur еmаilѕ dоublе opt-in. This will protect уоu frоm ѕраm соmрlаintѕ, роѕѕiblу ѕаving уоur wеbѕitе frоm being ѕhut dоwn by уоur host оvеr rероrtѕ that уоu’rе ѕеnding оut unѕоliсitеd еmаil.

If уоu want tо improve уоur еmаil mаrkеting саmраign, consider uѕing SMS messages in соnjunсtiоn with уоur еmаilѕ. When уоu use thеѕе together you will gеt maximum rеѕultѕ! Tеxt messages саn hеightеn аwаrеnеѕѕ оf уоur brаnd.

Keep to a rеgulаr ѕсhеdulе with your emails аnd nеwѕlеttеrѕ. If уоu сhооѕе to ѕеnd thеm оut wееklу, bе ѕurе thаt thеу аrе ѕеnt оn the ѕаmе timе аnd weekday each week. Your reader will еxресt to rесеivе the newsletter on the ѕаmе dау each wееk, and оvеr timе they may еvеn lооk fоrwаrd tо it!

When you’re mаking a fоrm for people tо ѕign up to уоur еmаilѕ, рrоvidе thеm with a liѕt оf whаt you’re gоing tо send. Inform уоur ѕubѕсribеrѕ аbоut thе kindѕ of еmаilѕ that will bе ѕеnt, аlоng with thе frequency оf thе emails. Thiѕ prevents nеw ѕubѕсribеrѕ frоm experiencing ѕhосk оvеr the соntеnt or ԛuаlitу of уоur еmаilѕ.

Plасе a рrоminеnt unѕubѕсribе link in уоur email mеѕѕаgеѕ ѕо customers саn еаѕilу gеt off уоur list, if they dоn’t wаnt уоur mеѕѕаgеѕ аnуmоrе. Yоu dо hаvе tо рау fоr mаrkеting via email, but it iѕ сhеар. Not оnlу саn bеing соnѕidеrеd a ѕраmmеr hurt your business, but уоu could еvеn bе blocked bу уоur provider.

Alwауѕ kеер уоur rерutаtiоn in mind аѕ уоu plan your mаrkеting viа email ѕtrаtеgу. Dоn’t use miѕlеаding tactics, cut соrnеrѕ оr аttеmрt tо tаrgеt thе wrоng сuѕtоmеr. Your buѕinеѕѕ reputation iѕ оn the linе, and уоu nееd tо make sure you are taking that intо ассоunt.

Show сuѕtоmеrѕ thаt thеir timе iѕ valuable bу ѕеnding thеm оnlу thе mоѕt pertinent infоrmаtiоn in уоur emails. Avоid еmаiling them flagrant sales рitсhеѕ in оrdеr tо аvоid insulting thеir intеlligеnсе оr lоѕing thеir соnfidеnсе in уоu. Attеmрt tо mаkе ѕurе thаt each аnd every еmаil уоu send оut соntаinѕ unique diѕсоuntѕ, оffеrѕ, соuроnѕ, оr juѕt uѕеful аnd еnlightеning knоwlеdgе.

When relevant to your business, develop campaigns thаt correspond with major hоlidауѕ оr оthеr еvеntѕ. Kеер these things in your mind whеn рlаnning out уоur year. Come uр with саmраignѕ thаt revolve аrоund major rеtаil hоlidауѕ, inсluding Chriѕtmаѕ, Easter, Valentine’s Dауѕ аnd any оthеrѕ thаt mау be аррrорriаtе. Yоu can аlѕо bооѕt sales bу dоing ѕоmе еxtrа mаrkеting during ѕlоw times during thе year.

Practicing Social Media Etiquette

Social media is the new age lifeline. Ever since you hit the eighteenth year, having a social media presence becomes a sort of style statement. From Facebook to twitter, our true abilities to multitask are seen in the way we manage our accounts. People share everything which includes their emotions, special days and even the most unexpected stuff. However, social media has grown beyond being a mere platform to express emotions and feelings. Yes! Today, people are judged according to their social media presence. But for people to judge you correctly, you need to follow certain etiquette even when it comes to your social media presence.

There are times when certain posts on social media networks can irritate you. In fact, the irritation is to such an extent that you ban the person from your friend list. This happens because people coolly ignore the need to follow a specific set of mannerisms when they are on their mission to amplify their respective social networking abilities.

Here are a few tips on implementing simple yet highly effective social media etiquette:

Don’t portray contrasting personalities

If you are a simple and fun loving person at heart, don’t let your social networking profile speak otherwise. Be truthful about who you are and what your preferences are else people will end up developing the wrong kind of opinion about you.

No need to hurt sentiments!

Don’t post comments or status messages that can hurt sentiments even if you have a strong opinion about it. For example, religious opinions or talking about spiritual gurus are a strict no-no when it comes to posting on social media networks. You may be right in what you think but hurting someone else is surely wrong.

Respect other people’s opinion

If you have an opinion, others have one too and you need to learn to respect it. Even if you don’t like the opinion, show the courtesy of not bothering to comment on it instead of rustling up a storm by saying something wrong.

Don’t post pictures of people without permission

If it’s really close friends and family, there is no harm in posting pictures. But for others, make sure that you have the required permission else you could end up in major legal hassles.

Keep it short and simple!

So you want to tell the world everything that you are doing. There is no harm in doing so but don’t bore people with your stories. Instead keep your statuses short and simple making them more interesting.

Climate Change Debate: Science versus Cult

Climate change deniers are steadfast in their belief that the scientific community is wrong about global warming due to human activities, but offer no empirical evidence to the contrary, only opinion based on a belief system that is unassailable. Having made up their minds before any debate cannot assail their position with facts. They can advance a doubt on an affirmative proposition and that is that. Case close.

Having an opinion based on a fundamental belief is having an accepted truth and reality not worthy of a debate because such opinion is not open to change. This is the definition of a cult, a group of very devoted believers outside the mainstream of critical thinking. The scientific community is almost unanimous about the threat of climate change. A cult would choose to deny the ocean getting warmer yet would tend to believe in a story about a global flood that wiped out all of humanity and all living things except one family and animals in an ark. The human race should all look like the lone survivors of the great flood but the clear evidence of widespread human and animal diversity will not dissuade devoted believers.

A cult could also be based on a political covenant where acceptance of climate change amounts to mortal sin, a transgression against the high power it is dependent on for political and economic support. Arguing against a faith-based position is futile.

Science has made giant strides to improve the fortune of the planet and inhabitants, but it has not always been correct and sometimes places lives in jeopardy. Perhaps an “act of god” could reverse the dire scientific prediction of climate change but why take the gamble? Present generation owes future generations to leave a better place. Start the debate on solutions.

What Website Design Companies Offer

It is the task of web design companies to develop websites according to the requirement of the clients. As there are many such companies, clients have to be careful with their choice.

Since the introduction of computer and internet in the commercial sector, industrial processes have changed a lot. As internet is now used as the main medium of communication, it has emerged to be an important medium of marketing. It is to be kept in mind that without using internet in a constructive and systematic manner it is not possible for any commercial organization to succeed. Hence, developing and designing websites in a way that yields the best possible results seems to be the need of the hour. It is an undeniable fact that people nowadays depend largely on websites as far as obtaining information about an organization is concerned and this is where Website Design services gain importance more than anything else.

Malaysia, being a hot spot of economic activities is home to a large number of commercial organizations. As a result, quite naturally, the demand for quality web designing services is also high in the country. In order to cater to the growing demand for quality web designing services, a large number of web designing companies have grown up in the last few years. These companies are generally managed by experienced professionals and so clients can be rest assured that they are going to get the best possible service from them.

Companies that offer Website Design Malaysia services emphasize on the quality of service. Most of these companies also offer Search Engine Optimization services as a package with the web design and development service. Without proper Search Engine Optimization it is never possible for clients to get a global exposure. The main advantage of a SEO service is that it helps improve the rank of web page in the search results, thus generating more and more traffic to the site.

Over the last few years there has been a huge change in the website design and development service and now it is a lot more efficient. Clients should always choose the service provider that has quite a few years of experience in this field in order to ensure the best possible service. All the Web Design Malaysia service providers have their own websites where clients can get a detailed information about the services that they offer. Hence, it is essential to go through these websites in order to get a detailed knowledge about the service providers. It would also help them choose the best service provider from the options that are available at hand.

Web Design – Do It Appropriately

In the town of Berwick one can get the best of web designs for a very competitive price. In the city of Casey is located the local Government for the town. Creating attractive web pages and putting together a website is a very good boost for one’s business and portfolio.

Target the audience appropriately

The people in Australia may have different tastes when compared to people from other parts of the globe. So it is important that one presents the information aptly and in the way it suits choices. If the business or service is going to be local only then it would be pointless to try and please a global audience.

Theme according to the purpose of the business or the service or the product

The design of the website should reflect the mood of the business. Some businesses or services would require that the color themes and design be bold and bright. Some others warrant a sober design. A play school or a kids’ entertainment website should have designs that attract kids with bright colors and toy like figures and very friendly navigation.

A website that talks about stocks and shares should have easy to read and legible quotes that have easy to read tables. A funeral website would have a sober design more or less black. A wedding planner would have flowers, wine and other such things as their theme.

A slow website is a deterrent

There are some ideas that are to be avoided as they are considered bad practices. One should always intend to follow the best practices. They would by default be helpful in boosting and aiding the performance of the website. A website shouldn’t be too hard on the server as well as the network. Even if the server is powerful, the network and the clients may not be as powerful. They might tend to spoil the intended experience which then comes as a heavy setback.

Each technology that is used always has some bad rotten eggs that are to be kept away. With good experience one can also easily learn the tricks and trade of designing web pages effectively. With responsive web design being the norm these days it is important to keep abreast with the race.

Marketing a web site aids to the efforts taken for the design

A website is meant to be a showcase to a business or a product. The website also needs some exposure on different forums to be visited. People rarely go directly to a website. Search engines are the major routes by which many websites get visited. In order for that to happen it has to be optimized with keywords and the content has to be customized according to how people would search for the content.

Nowadays social media is the place where people spend most of their time. Reminding people of such a thing as your business would be the smart thing to do. Small posts and a page along with regular updates would catch the eye easily.

Trading options for income: Broken Wing Butterfly

In our quest to understand trading options for income, we explore various strategies that provide high POP (probability of profit) with a high ROC (return on capital). For small accounts, the Broken Wing Butterfly is a good candidate requiring low margin, and will be the subject of this article.

A Broken Wing Butterfly is a defined risk option strategy composed of the following: an OTM (out of the money) Put (or Call) credit spread and an ITM (in the money) Put (or Call) debit spread, both within the same option chain, and where the short strikes of both spreads are at the same strike, generally ATM (at the money). A credit spread is a vertical option strategy composed of a short ATM option plus a long further OTM option. A debit spread is a vertical option strategy composed of a short ATM option plus a long further ITM option. The capital at risk is the max difference between the short and long strikes less the premium received. A one lot IC requires 4 options (2 options per leg).

Unlike a Butterfly where the width of the two spreads are the same, the Broken Wing Butterfly has a directional bias in which one spread is wider than the other. For example, if we have a bullish bias, the Call debit spread will have a smaller width than the Call credit spread to result is a small net premium (ex.: 63/65 debit spread; 65/69 credit spread).

To determine the effectiveness of the Broken Wing Butterfly, Tasty Trade recently conducted a test over 5 years using the following ETFs: EWW, GDX, and IWM. The test criteria was as follows: enter a trade on the first trading day of each month if the IV Rank is greater than 50; and the DTE (days till expiration) should be around 45 days. and hold the position through expiration. The positions were managed at 25%, 50%, 75% of max profit, and held till expiration.

The results: the P&L was highest for 50% max profit ($1,046.50); the Avg. Daily P&L was highest for 25% max profit ($0.77) as well as percent winners.

In conclusion, for small accounts the Broken Wing Butterfly represents a strategy to consider. However, the requirement of IV Rank > 50 resulted in only 41 occurrences over 5 years and 3 ETFs; it would be more interesting to see the results without this requirement. Also, we have no indication about the selection of bias and the width of the debit spread; both factors that a critical in determining the validity of the results.

Dow, S&P closes at another record high; market awaits U.S. payroll report

This sounds like a broken record, but the Dow and the S&P 500 ended at a new record on Thursday, according to Reuters, after the European Central Bank (ECB) cut rates to record lows and the ECB promised to fight against deflation. The Dow Jones industrial average rose 98.58 points or 0.59 percent, to 16,836.11, the S&P 500 gained 12.58 points or 0.65 percent, to 1,940.46 and the Nasdaq Composite added 44.59 points or 1.05 percent, to 4,296.23.
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Reuters pointed out that with “Thursday’s advance, the S&P has risen in nine of the past 11 sessions, up 3.6 percent over that period, and ended at a record high five times in the past six sessions.”

This is a continuation of the “Obama Stock Market,” as the Dow and the S&P 500 have continued on its meteoric rise. On President Obama’s first inauguration day on Jan. 20, 2009, the DJIA was sitting at 7,949.09. It then bottomed on March 9, 2009 at 6,547.05, which at the time was its lowest level since 1997.

The market could keep its upward spiral today, as investors are now await Friday’s U.S. payrolls report for May from the Department of Labor’s Bureau of Statistics. There is no doubt that once again job growth will be positive, but the question remains just how positive. Some are expecting slowed job growth for May and for the unemployment rate ticked up.

The number of Americans filing new claims for unemployment benefits rose slightly last week, but the trend there has been down, hovering around the 300,000 per week on jobless claims. “The number of data we got this week so far on the labor market have not provided a clear direction for tomorrow’s numbers,” said Randy Frederick, managing director of trading and derivatives with the Schwab Center for Financial Research in Austin. “So I wouldn’t be surprised if the market sold on the (payrolls) news tomorrow, but it’s likely to just be a knee-jerk reaction.”

Aside from the ECB news, there was other market news that impacted the continuing rally. Amazon.com Inc. is teasing with a next big thing on June 18, an expected “launch event” in Seattle to be hosted by CEO Jeff Bezos. That stock jumped 5.5 percent to $323.57.

Sprint has agreed to pay about $40 per share to buy T-Mobile US. Rite Aid shares slid 7.4 percent to $7.87 after it estimated first-quarter profit much below expectations. Ciena Corp shares jumped 18.4 percent to $22.48 after the company posted earnings that beat expectations and gave a revenue outlook above forecasts.

Also, on Wednesday, UnitedHealth announced a massive 34% dividend increase. The new dividend is payable on June 25th with an ex-dividend date of June 12. The new annual dividend of $1.50/share gives the stock a current yield of almost 1.90%, up from the 1.67% in 2012 when the stock was added to the Dow 30, according to Seeking Alpha.

But most important this morning, the payroll report which will be released 8:30 EST.

Reuters – Dow, S&P close at new records; payrolls in focus

The Best Veterinarian In Las Vegas? Is Google The Judge?

From the aspect of the internet being a source of exposure for a business, and a way for a company to attract new business and customers, a question will usually arise as far as the quality of the actual services or products provided vs. the level of presentation that is received on search engines. Lets face it, Google is the starting point for most information today. If you just had a pipe burst in your house and there is water everywhere, while you are trying to stop the flow you are probably telling someone to find a plumber as quickly as possible. With no frame of reference to make a decision, most people put on this task will go to Google and pick from the first few results presented. This bears the question, how did Google go about deciding which of those businesses it put in front of you in the ordered list it returned? Are those the best plumbers, or are they placed in those positions for some other reason?

One of the most competitive businesses in our area is the veterinary care business. There are literally hundreds of veterinarians in Las Vegas, and the majority of them have a website of some sort that is giving them a presentation on the internet. However, when you Google “Las Vegas veterinarian” or “best veterinarian in Las Vegas” how is Google deciding which of this multitude of businesses who are all providing nearly identical services gets to be in the first ten results it presents on the first page? Is the list actually showing you who the “best veterinarian in Las Vegas” is, or is the list based on something else? Just to clear a few questions up, Google is not a vetting process, and employs no mechanism to judge the quality of one business or product over another, it only is judging the website and the spaces online that are discussing that particular business. These spaces include other websites and social media sites, review and testimonial sites, chat boards, answer websites and blogs. Google looks at the website of the business itself and combines that information with other information regarding the business that is owner controlled, like the Google + page that is verified by the physical location of the business and the phone number. Google looks over addresses that are listing to see if they match, phone numbers and other technical information, then it looks over the type of information listed on the website and compares it with the type of information presented on Google + in the areas beyond business specifics. Google + functions as a combination local listing service and social media space. The owner (or manager) or a business can go into their Google + page and do far more than just put photos and update business addresses and phone numbers. They can use Google + like they would use Facebook, to share information, pictures, stories, conversations, etc. It is a social experience that Google is analyzing and comparing to the information on the business website, and they are using that information to decide where the website will rank in the results.

For our example of a Las Vegas veterinarian, where in these results is the analysis of the quality of services that are provided by the veterinarian, and how is Google factoring the general public feeling about the services? The answer is literally almost nowhere. When it comes to searches that provide the list of 10 or so results that are “map-like” which are controlled almost exclusively through the development of your Google + page and reviews of the business that are done on Google +, there is almost no vetting that is happening in a real-world sense. Instead, Google is looking at the information that is on the website to provide a ranking. This comes in the form of content that is housed on the site, information about services, and how well the information on the site can answer questions that searchers would have. What this means is that if a person searches on Google for “best veterinarian in Las Vegas” they are going to find that Google returns a list of websites that answer the question “who is the best veterinarian in Las Vegas?” To further elaborate, what this means is that Google is looking to the content on the website to answer that particular question, and if it can find what it believes to be an answer to that question inside the content on the site, then that site will rank higher than another that does not answer the question. This does not mean that simply putting into the content on your website “Who is the best veterinarian in Las Vegas? We are!” is going to get you rankings for that particular question. However, addressing the aspects of content that is on a website that proves that you are better at being a veterinarian than the next competitor will provide better rankings. What are the things that would prove you are a better veterinarian than another one in the same city? This boils down to information about your subject. You can provide information about animal treatment and sickness, information about the veterinary practice and the biographies of individual veterinarians. You can provide local information to prove you are important to the local are of Las Vegas, as in pet friendly hotels or dog parks. This type of approach to the website is how Google is deciding who is better and who is the best.

What can be learned from this information is that Google is not NECESSARILY providing the best veterinarian in Las Vegas in the results that are listed for that particular search. It is providing what it believes to be a good list of veterinarians that provide the best information on the subject of “being a veterinarian” and what information it believes you are looking for. Should you trust that the top result on Google for this search is the best one in your area? The answer is absolutely not. Google is not a human being with an opinion, it is a machine that analyzes words on a website, and takes into consideration words that people say about the website. The best way to choose your next veterinarian is to look through the results and get a sense of the professionalism of the clinic…..then visit in person! Ask people at the local dog parks. Read reviews of the services. Google is just a mechanism to provide a list….it cannot make a good decision for you.

Yes – sweat the small things

Over the past week, I have visited three gas stations. Each was convenient and the price of gas was the same as other gas stations around the area. Two of the three had a food shop where customers can purchase coffee, an RC and a Moon Pie. Because the local area has had a lot of snow this winter, there was a lot of road salt on my windshield and I wanted to clean my windows. But, at each station, the buckets of window cleaners were empty and the squeegees were dry as a bone.

Gasoline is a commodity and people will search out the lowest price available. Therefore, most gas stations keep the price of gasoline close to what their competitors are offering. So, what is it that makes a customer choose one station over another? It is the little things, like the customer being able wash their windshield.

Customers may not know or even remember who has full windshield cleaners, but they do know when companies treat them well. They may be small but details are important to creating a positive customer experience and are often overlooked. A friendly hello, a “thanks for calling”, a small, unexpected gift or even an honest apology go a long way in creating a favorable customer experience. Moreover, the small extras are not that expensive. It cost nothing to say, “I apologize.” Depending on the number of pumps, a gas station may spend $25.00 per week to keep their windshield cleaners full.

When price is not an issue, customers will repeat establishments that create a positive experience. Even when price is an issue, customers are more likely to repeat business with companies that treat them well. And, sweating the details is one of the best ways of treating customers well.