Safety in Numbers

Maybe because the competition is great on the Internet, or maybe just because that is the way it has always been, marketing is something that needs to be done aggressively and consistently over time to build and sustain momentum. Marketers can never rest on their laurels because they will quickly fall behind and go to the bottom of the pile.

That is one reason that there are many failures in Internet marketing, because people believe they can do something once or twice and that they are going to get results. When they don’t they they quit trying because they think it is pointless. There is actually a laundry list of reasons why people don’t try hard enough and most are avoidable.

The reason that you need to keep your volume turned way up when it comes to marketing is the fact it is a bit like ‘finding a needle in a haystack’. The majority of people in the world may not be interested in whatever you are selling; but likely there are those who are, and you just need to reach them with the deal they can’t refuse!

Years ago the number that was bandied about was 1% response rate being acceptable with regard to for example email marketing. There are a number of things that have happened since then that make it more like.01% would be a welcome result. Note that response can mean just a further inquiry and not necessarily a sales transaction or done deal – so the percentage would be even smaller for actual sales.

Spammers are still running rampant and as such email services are forced to use spam filters. Unfortunately the spam filters are not as smart as they think and often can’t differentiate illegal spam from legal bulk mail sent by legitimate businesses. Hence your message may go to spam and never be seen.

Most ethical business would only use permission-based email which means you have to request them to send their publication by ‘opting in’. Even that is often blocked by spam filters. So right off the top you are starting at a kind of deficit where you realize some if not most of your mail is going to end up in a spam folder – if you are lucky and it is not just outright blocked from being delivered.

On top of that, people being inundated with spam after a while will realize it is futile to try to keep up with it and will stop even opening most of their mail. Hopefully they will recognize your return address and since they signed up to receive mail from you, will fish it out and read it.

This is not to say ‘throw out the baby with the bathwater’ – email marketing is still a major strategy in Internet marketing. What is does mean is again, you need to keep your volume way up to make up for the problems with this avenue. So ‘the list’ is all the more important than it ever was, because on this list are precious email addresses and names of prospective customers or leads. If you can get them to opt-in to your publication, they are ‘warm’ leads – not just names on a list (because they did initially respond to your ad) and have thus at least expressed an interest.

So the idea is, whatever you do in this regard, whether it is using list builder systems, sending solo ads, or buying leads, you need to realize that you will need many on an ongoing basis. Besides that you will need to remember not to get discouraged or blame the program or product you are advertising if you don’t get a response right away. There is no better example for saying you need to keep the volume up and don’t stop every day that you are still in business.

How to pick a web Marketing Company

Website marketing Determines Web Success

Online marketing is essential towards the success of internet sites. You can have a professional looking website but what good should it do if web users are not able to still find it if they need your products and services? That is certainly where an internet marketing plan is important.

“Your website must magically appear before buyers when they need products and services.”

Internet marketing is comparable to designing websites- it doesn’t require much experience to perform a good job, just good knowledge and also a keen eye for details. It can be fundamentally necessary for a superb affiliate marketer to constantly update himself weekly, otherwise monthly, of online markets. There are several solutions to promote your website .

Find A Competent and Reliable Affiliate marketer

Justify the expenses of hiring an online marketer – First of all, getting a true online entrepreneur will not be necessary for every website. Should your website is really a business website or even a website that you simply desire to generate revenue from, it’s great to find a competent online marketer to function on your website. The costs allocated to your internet site for website marketing needs to be justified and quite often, they are justified a Toronto injury lawyer more revenue and website visitors to your internet site.

Potential prospects must know there are no guarantees in SEO. Since things are fundamentally determined by yahoo and Google, SEO jobs are subject to major engines like Google. Many SEO companies aimed to secure customers with guarantees which they cannot fulfill, contributing to lawsuits or customers getting burned for hiring their Internet marketing services.

What an Internet Marketer will offer

In short, an Internet Marketer oversees that your particular website is made properly for visibility and promoted with all the best dollar allocated to your web strategy. It is no good creating a website but not appearing in internet searches. Your blog has got to magically appear before buyers if they need services and products. Web marketers deploy search engine optimization ways to design your website visible and targeted to online users.

Online marketing requires research and analysis effort for individual website, and then optimization of website. Many hours could be invested on each website, depending on the size of your targeted market. That you are essentially investing in the volume of effort involved, effectiveness of your respective web marketer and daily sales tracking within your website.

Choosing an online Marketer- Website marketing requires constant updating of skills and knowledge. One crude method to test in case your web marketer is often a genuine or fake- Ask internet marketer about recent events that happened in their field. If he cannot answer that, he must possess a genuinely valid reason to back himself to be a good affiliate marketer! From time to time, it is easy to fall prey to the hands of bad affiliate marketing companies as happened in US along with regions of the entire world.

It is additionally essential for you to definitely be pleased with how much money did you’re investing in getting your site popular before making yourself a commitment to some website marketing campaign. Internet marketing campaigns typically keep going for a several months and needs monthly tune-ups to your website. Add the costs of an web marketing campaign when doing your company’s advertising budget.

The DC Snow Team battles the fourth major snow event of the year

The District of Columbia Storm Team went into full deployment Sunday, March 16, 2014 for Saint Patrick’s Day Snowstorm as Mayor Vincent Gray’s administration battles the fourth major snow event of the year.

Residential street sweeping will be suspended Monday and Tuesday, March 17 and 18, 2014. Thursday, March 20, 2014 is first day of spring.

The District Snow Team (Department of Public Works and Department of Transportation) went into a full deployment at 8 pm Sunday, March 16, putting more than 200 plows on District commercial and residential streets by 10 pm. Precipitation started Sunday as rain then turned to snow after 9 pm. About 2-4 inches of snow are predicted before the storm ends Monday night after a rain/snow mix. The forecast calls for sub-freezing temperatures overnight Sunday into Monday with a high of 32F on Monday and 43F on Tuesday.

DPW Director William O. Howland, Jr., echoed the lines of a favorite Dolly Parton tune when he said, “Here we go again, just in time for St. Patrick’s Day. We encourage everyone to be aware of road conditions and take the necessary precautions as they travel, whether on foot or by motor vehicle.”

Howland said that DPW’s residential street sweeping program will be suspended Monday and Tuesday, March 17 and 18. “The same dump trucks we use for street sweeping are the same trucks we use for snow removal. Staff is spending the weekend converting these trucks back to snow vehicles,” he said. Enforcement of street sweeping parking restrictions will be suspended as well.

Residential and commercial property owners are asked to apply an abrasive such as non-clumping kitty litter, rock salt or deicer before the storm begins. They also should be aware that sidewalks must be cleared of snow within 24 hours of the end of the storm.

All District of Columbia Public Schools and administrative offices are closed on Monday, March 17, 2014 due to the inclement weather for all students, school-based staff and administrative office staff. will be on the roads with updates on the snow removal.

Could Opener Evaluation

The hand held could openers are the simplest, most affordable, most robust and earliest layouts. Hand held could openers could possibly be of 2 sorts, the lever worked ones and the cutting tire functioned ones. Of both, the cutting wheel functioned ones are the most effective because they are simpler to function and give a tidy cut, dissimilar to the levered ones that leave spiked sides.

The bar functioned ones are merely a blade that has a lever attached to it so you could work off the edge of the could itself. There are various unnoticeable contrasts in the synopsis, nonetheless each of them work in similarly. Indeed these could openers are now discovered in key-chains, and folding knives, and whether the could opener is used or otherwise, the collaborated flask opener definitely proves to be helpful.

Some people assert the bar worked opener is the speediest of the can openers (you can look at attributes on Youtube for proof) yet they do require a little physical effort that misbehaves specifically for the senior.

The reducing wheel functioned ones are a lot better on the grounds that they have a forceps grasp with which you can hold the can itself. When you have actually held the would, you manage to just proceed turning the secret and the opener cuts around the canister. Your turning movement on the vital turns both the cutting advantage and in addition the can itself and is truth be said to the very same configuration made use of by all electric could openers. The main compare is that the bending of the trick is performed by an engine.

These hand held could openers are not expensive and could cost around $7 to $15 depending the make and the style. There are electrical hand held selections as well, and they function basically in the exact same course with the exemption of that instead of you holding the could with the understanding, the device will hold it consequently. Whatever stays of the system coincides, however these things need additional and at approximately $35 expense 3 times what the fundamental mechanical ones cost.

In case you are not that certain concerning opening your containers quickly and you would prefer not to utilize additional cash on extravagant accessories then the mechanical one is greater than adequate; it goes without saying which could also have to open up 20 containers in one minute. One could in 10 secs is more than adequate.

In spite of the truth that it would certainly seem a normal item, the could has done a lots of wonders for people who spend time in the kitchen area today and for the individuals which such as establishing outdoors occasionally and can’t invest whenever in the kitchen food preparation. Likewise, the technology of jars brought the development of could openers fifty years after the fact, which is one very beneficial development and there is no person in the world which can refute that.


Women’s apparel retailer Ann Inc (NYSE : ANN) will report it’s earnings early morning, 7:30 AM Eastern Time, Friday before the market openings. In an hour The Company will host a live conference call and simultaneous audio web cast which will include comments from management and a question and answer session.
ANN INC. is a leading specialty retailer for fashionable women’s clothing, serving clients across the United States, Canada, and Puerto Rico. Over the Company’s fifty year heritage it had become a well-known resource for quality suits, separates, dresses, shoes and accessories with a feminine, polished approach to updated classic style.
Ann Taylor and LOFT brands are marketed in 1,025 stores in 47 states, the District of Columbia, Puerto Rico, and Canada through its, Ann Taylor stores, LOFT stores, Ann Taylor Factory and LOFT Outlet stores, and is also available in more than 100 countries worldwide online at and
The fundamentals looks good: three last annual and 4 quarterly reported EPS (Earnings Per Share) beats estimates.
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Actuals – EPS
Reported EPS Mean Estimate Surprise % Change
Annual Jan 14 2.19 2.16 1.40
Quarterly Apr 13 0.44 0.42 5.00
Quarterly Jul 13 0.76 0.65 16.70
Quarterly Oct 13 0.89 0.86 3.06
Quarterly Jan 14 0.10 0.07 36.36
Annual Jan 13 2.02 2.00 0.78
Annual Jan 12 1.70 1.69 0.31

Data Provided by Thomson Reuters

Ann share are up 9.6% from its last earnings release.
I also pay attention on PEG Ratio (price/earnings to growth ratio). The Company has PEG equal 1.57. It should be less than 2, but for long term I would prefer PEG less than 1.5.
But we are not going for long term. More than that, we are thinking about intraday speculation, that can continue from an hour to several days only.
The stock price chart of the Company looks promised. No warranty, of cause, but the Money indicator ready for jump. In hourly chart appear narrow wedges pattern that can end in a week or two by nice trend up (or fall).
Support probably will be in a $38 – $38.2 zone, resistance 39.40 – 39.5.
That means for me that in case uptrend price could jump approximately $1- $1.2
Regarding coming Friday I can tell only that I would by couples of shares in case Ann beats estimates and price got over $38.66 with positive several technical indicators . Exit point: $38 with loss 66 cents or $39.4 with gain 74 cents. Not the best set up. Do not forget that I can be wrong in both directions. I want also note that in any doubts I am not taking the position.

Semion Feldman

Depend On the IT Support London

Almost every public service in London is IT-enabled. You may in a hospital or a university or working on your laptop at home, you are supported by IT Support Services London at every step of your progress. The support involves hardware installation, software development and communication links. Industry, business, banking and financial services, education, health services and even domestic cars are supported by information technology. Londoners are not unduly perturbed for their IT set-up and maintenance and their software program requirements as there are numerous vendors to serve them.

Whenever you go to establish a business or an institution, you need computers, printers, power storage devices and other accessories. When in London you may safely transfer the job to a support company who deals in computers of all makes and all specifications. Other gadgets are also available from them. The support company will complete the whole set-up and equip them with operating systems and programs and customized software for your special need. The communication set up includes phones, internet connections, modem devices and intercom systems. Your office comes to life with this set up. Business and industry make more critical use of IT network like interactive websites and voice response system which manages customers’ inquiries and even sales.

Computer systems are also used for accounting, book-keeping, data storage and monitoring the movement of raw materials and finished goods and their pricing. IT Support Service London manages all these requirements and continues to monitor the performance of the systems and their replacements and repairing works. Development of software for individual customer according to their usage and method of business is a critical area. The support companies interact with the management closely to understand their demands and write and customize the programs accordingly. The employees also need training on the platforms for getting accustomed to the new software.

Some part of IT application like satellite linking and getting a transponder to handle your traffic is not controlled by private enterprises. The public sector companies are in charge of these matters. Universities, health service units and media houses are in constant need of web-traffic both for uploading and downloading data, information, lectures, interviews and teleconferences. London is well served by the satellites of UK and some of the international satellites. The banking system and stock exchanges are heavily dependent on these satellite services. The market for IT tools and gadgets is a large one and ever expanding.

London produces its trained personnel for handling this heavy workload for IT-enabled services. There are schools and institutions to train and educate experts in this branch. The job market for IT experts is also flourishing. There is also a large exporter-import business around IT components and services. Manpower and capital is being pumped into this branch as it promises phenomenal growth IT Support Services in London. International software companies are opening new offices here as they expect on-site orders to grow.

7 Disruptions That Occurred While I Book Reviewed “Epic Content Marketing”

I was about to push out the standard book review for yet another marketing book when I came across “Epic Content Marketing” by Joe Pulizzi. The problem with attempting this book review was that I felt dishonest putting myself into the role of the grader. In reality, this book is capable of reminding us all that when it comes to creating content that can compel audiences to do something afterwards, we are are still very much the students, and Pulizzi is the king who turned the content creation-advice business into a $4 million a year commodity as valuable as oil.

So I am not going to sit here and pretend that I know better than him; instead I simply share with you 7 disruptive moments I experienced while attempting to review the book:

Joe Pulizzi’s own experience heading the Content Marketing Institute taught him that promotional articles are shared way less often than instructional articles (pg. 78). This revealed to me, quite rudely, why my book reviews may not garner nearly as much traffic as those zippy instructional articles that usually have a number somewhere in the headline. Notice how my headline reads now, Joe. Granted, I’m sure this advice was formulated prior to the Buzzfeed era, which has done nothing short of cram the format down our throats. But still, I think I learned something there.
“Customers don’t care about you, they care about themselves and their problems.” What? They don’t care about me? ​Yes, that’s right, he will say. It’s probably the central thesis of the book. While reading through that advice I asked myself, “if I were to post the usual book review, what am I really offering to the reader?” Answer: “one marketing professional’s opinion on a book”. While some people may find that valuable, perhaps I would be adding much more value teaching you how to do something, rather than giving you a book rating, something you could easily obtain on (I give this book 5 stars out of 5, by the way). With half my reviews containing heavy criticism, one wonders how much of this effort of being critical becomes a huge waste of breath. Given this learning moment, you may very well see me experiment with new forms of content with greater urgency.
“I am not the target for my content” is a phrase that Joe Pulizzi will ask you to repeat as you read his book. So who is the target for this Examiner column that covers the NY Online Marketing scene? Entrepreneurs? Marketing influencers? CMO’s? All of them combined? That’s a helpful question. Since I didn’t always have a sharp profit motive behind writing this column, I haven’t had to interrogate myself along these lines. However, all that is changing as I gear up to launch my own communications agency. Everything I write in this column from now on should in some way or another foresee my desired target’s personality. Based on what I’ve written so far, it is clear that I am trying to grab a slice of Pulizzi’s intended audience: a mix of CMO’s, business owners and industry marketing professionals. Which leads to my next humbling learning moment…
“Develop rent to own content strategies”. Pulizzi knows that before you see lots of traffic visiting your domain, you will need to bring your voice to other platforms. This is what he means by renting before one can own. In a sense, I too am renting in a sense by piggyback riding off of Pulizzi’s brand name. After all, I will invoke his name frequently once my turn comes to push this article out via socal media channels. Perhaps I will end up acquiring a tiny sliver of his target audience in the process. What I learned by doing this book review is that I am not necessarily doing Pulizzi a huge favor by publishing a write up of his book. I mean look, I’m essentially taking his ideas and recontextualizing them through my experience — what does he stand to profit beyond a little SEO juice he probably already has plenty of? If anything, his hard work has given me the opportunity to divert reader attention away his properties to my property (or in this case,’s property).
Via Jason Calacanis, Pulizzi reminds the reader that “perfect content” is (a) real-time, (b) fact-driven, (d) visual, (e) efficient, and (d) curated. Just imagine, here I am ready to weigh in with criticism involving an author who is in the business of developing “perfect content”. You try to stare Pulizzi in the face and the harder you try the more you are blinded.
By now you will have seen that in this article I’ve already added a hyperlink to my new agency. I hadn’t planned on doing that before. Pulizzi doesn’t resist the opportunity to create advice that bridges the pages of his book to his business properties. The links are everywhere, existing as “resources” — but they aren’t annoying for a reason you will learn about while reading the book.
“What if your content was gone?” Pulizzi taunts us to think of a hypothetical situation where all of our content was removed from the internet. “Would anyone miss it? Would you leave a gap in the marketplace?” Ok, I get it Joe. Our content should be really, really good. So good that if I were to take down my writings, I would set off an Occupy Movement on my front lawn. My plan this whole time was to humble Pulizzi with my 5-star rating scale, and look what happened — I’m calling my friend for prescription antidepressants, because there’s no way in hell my marketing column will ever be missed. Never, ever.

Now if you excuse me all, I need to leave the room and focus.

Common Overlooked Tax Deductions

It is March 17, 2014, you have exactly one month to procrastinate before you have to file your tax return. I thought it would be nice if I listed the most common overlooked tax deductions, as you burn the midnight oil.


You can deduct your state, and local taxes on Schedule A of Form 1040. If you live in a state such as Florida, then you to deduct sales tax, instead of state and local taxes. Even if you live in a state that has a state income tax, you can deduct sales taxes or state and local taxes. Whichever amount is higher.


If you are an educator, you can deduct $250 as an above the line deduction, not needing to itemize to take it. If you spent in excess of $250, which most educators do you can still deduct this amount on Schedule A as a miscellaneous itemized deduction, subject to the 2% floor. This can be a very powerful tax deduction, so don’t lose out.


Typically, if a debt is forgiven from places like a credit card company, you have to claim the amount is income. This is true of foreclosures and short sales. The amount that the mortgage company forgives, is taxable to you. However in 2007, a law was passed allowing for the exclusion of income from foreclosures and short sales. You can also exclude the cancellation of debt, if you are insolvent. That means you owe more than your worth. All you have to do is fill out a special form. I have saved clients thousands of dollars because I knew this rule.


In theory, this will be the last year, that you can write off a direct rollover of an IRA to charity. I say, in theory, because this is been on the chopping block every year since it was introduced. If you made a direct rollover to a charity of your IRA, 401(k), 403(b), or pretty much any retirement account, you can write it off as a charitable deduction.

These are just some of the most common overlooked tax deductions.

Craig Smalley is the managing partner of CWSEAPA®, LLP, which is an accounting and financial firm located in Delaware, Florida, and Nevada. Craig has been Admitted to Practice Before the Internal Revenue Service, is a Certified Estate Planner™, and is a Certified Tax Resolution Specialist™. Craig specializes in taxation and IRS representation all the way through the United States Tax Court. Form more information visit, call 1-844-CWSEAPA, or email him at [email protected]

Discontinued item to sell on eBay – Tylenol Arthritis

Tylenol Arthritis pain reliever is selling at inflated prices on eBay. One bottle of 250 caplets sold for $31.99 on March 5. Apparently, Tylenol Arthritis pain reliever has been discontinued as many listings have the keyword “discontinued” in the title. There was a recall of Tylenol Arthritis in 2009, however it was put back on the shelves again months later.

Tylenol Arthritis contains no aspirin, and can be used to relieve pain from arthritis, muscle aches, and backaches. It relieves osteoarthritis pain as effectively as naproxen sodium, the medicine in Aleve, and won’t irritate the stomach the way aspirin or ibuprofen can. The product contains 650 mg of acetaminophen and comes in 200- 250 count bottles. Some of the sellers on eBay are located in Canada, but many are in the USA. Expiration dates are out to 2015.

Look for Tylenol Arthritis in closeout stores, Big Lots, dollar stores, and on clearance in grocery and drug stores. You may also find it at flea markets, garage sales, or estate sales. Be sure to check the expiration date since eBay does not allow the sale of expired over the counter drugs.

AT&T to buy DirecTV for $48.5 billion, countering Comcast and Time Warner merger

AT&T agreed on Sunday to buy the satellite television operator DirecTV for $48.5 billion, trying to tilt the balance of power with media companies as the market for broadband Internet and video shifts, according to the New York Times, which broke the story on Sunday. This is the latest sign that the wireless industry and the U.S. television market are set to converge as customers consume more video on their mobile devices.

AT&T is offering $95 per DirecTV share in a combination of stock and cash, a 10 percent premium over Friday’s closing price of $86.18. It will finance the cash portion, $28.50 per share, with funds on hand, asset sales and financing already lined up.

The transaction has a total value of $67.1 billion, including the assumption of DirecTV’s net debt.

To help its case with regulators, AT&T will sell its roughly 8 percent stake in Carlos Slim’s America Movil, worth roughly $5 billion. DirecTV has some 18 million customers throughout Latin America.

AT&T and DirecTV made their announcement just a few months after Comcast Corp offered $45 billion for Time Warner Cable Inc., a transaction that would create the leading U.S. cable and broadband Internet powerhouse. That merger would combine the largest two U.S. cable companies in what would be “an all-stock deal. “The Comcast proposal is now awaiting regulatory approval.

The AT&T and DirecTV deal is seen as a counter to the Comcast and Time Warner deal.

Comcast is headquartered in Philadelphia, Pennsylvania and in January of 2011, acquired a 51% majority stake in media conglomerate NBCUniversal from GE. Comcast also has significant holding in several cable networks (including E! Entertainment Television, the Gold Channel, and NBCSN), a distribution business (ThePlatform), and other related businesses.

Tim Warner Cable is headquartered in the Time Warner Center in Midtown Manhattan in New York City. Formerly known as Warner Cable Communications, is an American cable telecommunications company that operates in 29 states and has 31 operating divisions. It is the second largest cable company in the U.S. behind only Comcast.

This deal could yet be upended, as a Comcast and Time Warner merger would face tough scrutiny from the Federal Communications Commission, said an analyst from MoffettNathanson LLC. The merged company would account for almost three-quarters of the cable industry, according to the National Cable Television Association.

The merger would also face review from the Department of Justice for anti-trust issues.

The combination with DirecTV, the No.1 U.S. satellite TV provider with 20 million customers, would beef up Dallas-based AT&T’s packages of cellular, broadband, TV and fixed-line phone services. For DirecTV, the deal will enable it to offer broadband Internet for the first time to its U.S. customers, filling in a gap that had made the company vulnerable to cable rivals, which can provide Internet service through their networks.

During a conference call, AT&T CEO Randall Stephenson said, “It gives us the parts to fulfill a vision we have had for a couple of years, that is, the opportunity and the ability to take premium content and deliver premium content over multiple points for the customer, whether it be through a smartphone, through a tablet, or television or laptop.”

According to a report in Reuters, Stephenson’s counterpart at DirecTV, Mike White, will stay on to run the satellite television business, which will continue to be based outside Los Angeles in El Segundo, California. AT&T currently offers a video service known as U-Verse and Stephenson said during a conference call the company would continue to offer it after the acquisition is completed. It expects the deal to close in about a year.

DirecTV, founded in 1994, has changed hands before. It had been previously owned by Hughes Electronics, which was part of General Electric, Rupert Murdoch’s News Corp, and its most recent owner Liberty Media, which sold its stake in 2009.

The deal, which comes after a 25 percent gain in DirecTV’s stock price this year that was fueled by takeover speculation, represents a potential win for Warren Buffett’s Berkshire Hathaway, the satellite provider’s top shareholder.

AT&T will not have to pay a penalty if regulators veto the deal.


New York Times – AT&T to Buy DirecTV for $48.5 Billion in Move to Expand Clout

Reuters – AT&T makes bet on video with $48.5 billion DirecTV bid – Comcast agrees to acquire Time Warner Cable Deal for $45.2 billion in ‘all stock deal’